RICKY ALLEN – TARA EARLEY GROUP
Sotheby's International Realty | Santa Fe, New Mexico
Top 10 Team Nationally | One of Santa Fe's Leading Luxury Real Estate Teams | $150M+ in 2025 Production
DIRECTOR OF MARKETING
Digital Marketing | Content & Video Creation | AI-Forward | Lead Generation
ABOUT US
The Ricky Allen – Tara Earley Group is one of Santa Fe's leading luxury real estate teams, operating under the global platform of Sotheby's International Realty. We closed over $150 million in production in 2025 and rank in the Top 10 among Sotheby's company-owned brokerages nationally.
We know where real estate is won today — online. Through social media, search, video, and digital storytelling. We're looking for someone who knows how to dominate that space and build a brand that attracts the right clients before they ever pick up the phone.
THE OPPORTUNITY
We have an immediate opening for a Digital Marketing & Content Director who will own our online brand presence and lead generation strategy. This isn't a print-and-brochure role. This is about building a powerful digital footprint — content, video, social, SEO, paid ads, and AI — that puts us in front of the right buyers and sellers before our competitors even know they exist.
You will be the architect of how we show up online. Every post, every video, every campaign will be yours to own. This is a rare opportunity to build something significant at a team that has the production volume and market position to make your work matter.
WHAT YOU'LL OWN
Online Brand Building & Social Media
• Develop and execute a content strategy that builds our brand presence across Instagram, Facebook, YouTube, and emerging platforms
• Create and produce compelling property videos, Reels, Shorts, and lifestyle content that stops the scroll
• Own our visual storytelling — from listing launches to behind-the-scenes team content
• Grow our audience and engagement with people who are actually potential clients, not just followers
Lead Generation & Digital Advertising
• Build and manage paid ad campaigns (Meta, Google, YouTube) designed to generate real buyer and seller leads
• Develop and optimize landing pages, lead funnels, and follow-up sequences that convert traffic into conversations
• Track and analyze campaign performance — you know your numbers and use them to make smarter decisions
• Identify and reach out-of-market buyers from California, Texas, Colorado, and Florida who are looking at Santa Fe
Content Creation & Video Production
• Shoot or direct property photos and videos that are built for digital — not just print
• Write compelling copy for social posts, email campaigns, property descriptions, and digital ads
• Build a consistent content calendar that keeps our brand visible and relevant every week
• Coordinate with outside photographers and videographers when needed — and know when to pick up the camera yourself
AI & Emerging Technology
• Identify and implement AI-powered tools that give us a competitive edge before others in our market catch on
• Use AI for content creation, ad optimization, video scripting, audience targeting, and workflow automation
• Bring us new ideas constantly — you're always testing, always learning, always ahead of the curve
Website & SEO
• Manage and improve our website presence to drive organic traffic and capture leads
• Implement SEO strategies that make us the first team people find when searching Santa Fe luxury real estate
• Ensure our online presence across all platforms is consistent, polished, and conversion-focused
WHAT WE'RE LOOKING FOR
We care far more about your results and curiosity than your resume. That said, here's what will set you apart:
• Proven digital marketing experience — you've built campaigns that generated real leads, not just impressions
• Content creation and video skills — you can shoot, edit, and publish content that actually performs
• Genuine AI fluency — you use tools like ChatGPT, Claude, and others daily to work faster and smarter
• Social media expertise — you understand algorithms, engagement, and what makes luxury content resonate
• Paid advertising experience — Meta, Google, or YouTube ads that you built and optimized yourself
• Analytical mindset — you track what's working and double down on it
• Self-directed — you don't need to be managed, you need to be unleashed
Real estate experience is a plus, not a requirement. The best candidate may come from luxury hospitality, high-end automotive, architecture, or any premium lifestyle brand where digital storytelling and lead generation really matter.
WHY THIS ROLE
• Own the digital strategy for one of Santa Fe's top-producing luxury teams — this is a high-visibility, high-impact position
• Real creative latitude — your ideas will be heard, tested, and implemented quickly
• Work with stunning properties that give you extraordinary content to work with
• Be on the leading edge — we want you bringing us tools and strategies our competitors haven't discovered yet
• Competitive compensation commensurate with experience
OUR CULTURE
We work hard, celebrate our wins, and genuinely enjoy what we do. This isn't a team that grinds in silence — we believe that doing great work and having fun aren't mutually exclusive, and we've built a culture that reflects that.
One more thing: we love animals. Dogs are a regular presence in our world, and a genuine affection for four-legged company goes a long way around here. If that's not your thing, we might not be the right fit — and that's okay. But if it is, you'll feel right at home.
HOW TO APPLY
Send your resume, a brief note on why this role excites you, and links to 2–3 marketing campaigns or projects you're proud of to:
ricky@rickyallen.com
Subject line: Director of Marketing – [Your Name]
Bonus points: Instead of (or in addition to) a cover letter, record a 60-second video telling us one marketing tool or trend you think is underutilized in luxury real estate right now.
The Ricky Allen – Tara Earley Group | Sotheby's International Realty | Santa Fe, NM
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