Job Description

Company Summary:

Big Joe Forklifts is a North American leader in material-handling solutions, empowering the people who move things. Since 1951, we’ve delivered lithium‑ion forklifts, advanced equipment, and practical autonomy that support the industry’s shift from IC to electric to autonomous. Through our nationwide dealer network, we partner to deliver reliable, simple solutions that power progress.

Position Summary :

Material handling dealerships are evolving, fast paced, and fluid environments which require significant support systems to thrive efficiently. This role will help develop and drive Big Joe’s sales and is responsible for the support of dealer relationships within their region to maximize market penetration and sales growth.

Essential Duties and Responsibilities : To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned.

1. Identify prospective end-users while enhancing current relationships

• Identify forklift customers within the assigned region, based on size, market, current brands carried, and the potential opportunities to become an Big Joe dealer.
• Utilize CRM to ensure relationships are managed, pipelines and contacts are updated.
• Call on prospective customers to facilitate sales growth in the assigned territory
• Support dealers on demo opportunities or training when needed.
• Establish strong relationships with key decision-makers, stakeholders, sales managers, within dealerships.
• Champion and achieve annual sales targets within the assigned business segment
• Oversee the execution of factory demos, roadshows, and other programs utilized to accelerate the promotion and sales results of new and top performing products within the assigned area.
• Participate in periodic trade shows and industry events

2. In-Person and Digital Presentations, Trainings and Support

• Provide presentations on Big Joe as a brand, the product portfolio, product “deep dives”, lithium technology, application overviews, sales performance reviews, telematics, demo analysis, and a variety of end-user specific presentations.

3. Market Intelligence

• Stay informed about industry trends, competitive landscape, and emerging market opportunities.
• Monitor competitor activities, pricing strategies, and product developments.
• Provide regular reports and feedback to the management team regarding market dynamics and potential areas for growth.

Education and Experience

• High school diploma or equivalent; associate or bachelor's degree in a related field is preferred.
• 2-4 years of experience in a consultative role, requiring both inbound and outbound activity.
• 2 years of demonstrated sales with forklift customers and dealers.
• Residing in or willing to the market within 4 weeks of hire.
• Team Player with ability to execute defined plans without desire to go their own way.
• Passion and Excitement for talking to people, socializing, and explaining.
• Excellent communication and interpersonal skills
• Ability to adapt training methods to various learning styles.
• Ability to travel within the Key Account’s Geography, including potential overnight.
• Self-motivated and able to work independently with minimal supervision.
• Professionally Acceptable vehicle for transportation to Key Account Locations

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