VP Digital Marketing Job at AC Lion Digital Executive Search, Dallas, TX

cjhrcE5IRmxpcnl3TTJWeGQwNUZiTUhlS0E9PQ==
  • AC Lion Digital Executive Search
  • Dallas, TX

Job Description

Vice President, Digital Marketing

Location: Dallas, TX (open to relocation)

About the Role

Our client is seeking a Vice President of Digital Marketing to lead digital demand strategy across a large, multi-location portfolio. This person will drive performance across paid, organic, local, and website channels with a focus on improving ROI, increasing conversions, strengthening owned digital infrastructure, and reducing reliance on third-party lead sources.

Key Responsibilities

  • Lead digital acquisition strategy across paid search, social, programmatic, local, and organic channels
  • Improve CAC, CPA, conversion rates, and overall marketing efficiency
  • Optimize websites, landing pages, and funnels to drive stronger performance
  • Build attribution and reporting frameworks tied to business outcomes
  • Partner cross-functionally to align enterprise strategy with local execution
  • Support SEO, local search, content strategy, and AI-search readiness

Requirements

  • 10+ years of digital marketing leadership experience
  • Strong background in B2C performance marketing, demand generation, and digital analytics
  • Experience managing large paid media budgets
  • Proven success improving ROI, CPA, CAC, and conversion performance
  • Deep knowledge of SEO, local search, attribution, and funnel optimization
  • Experience in multi-location, portfolio-based, or complex enterprise environments preferred

Why This Role

  • High-impact leadership role
  • Opportunity to help shape digital transformation at scale
  • Strong visibility and long-term growth potential

Compensation and package will be commensurate with experience

Job Tags

Local area, Relocation

Similar Jobs

Element Care

Outreach Specialist - Chinese Community Job at Element Care

 ...collaborative relationships with referral sources to identify likely qualified referrals. Identifies new strategic referral sources and works with managers to grow those relationships. Participates in community outreach activities, including but not limited to, senior... 

Crème de la Crop

Pastry Production Specialist Job at Crème de la Crop

 ...take on more ownership of prep and production days. What youll do: Assist with and eventually lead weekly kitchen production (ice cream, inclusions, baked goods, etc.) Communicate openly and directly with the Executive Chef Follow detailed prep systems and... 

New River Electrical Corporation

Payroll Specialist (On Site) Job at New River Electrical Corporation

 ...verification of employment. # Process union reporting and update system with rate changes. # File local payroll taxes. # Enter accounts payable invoices as needed. # Maintain and file electronic payroll related documents. Other Duties Please note this... 

Hospice Of Hope, Inc

LPN/RN Hospice Supportive Care - Night Shift, FT Job at Hospice Of Hope, Inc

Description: The Supportive Care Nurse provides one-to-one care at the bedside of terminally ill patients, based on an ongoing nursing assessment of need and in accordance with the established plan of care. Full time employment is three 12 hour shifts per week, Part time... 

Evangeline Downs Racetrack & Casino

Security Officer Job at Evangeline Downs Racetrack & Casino

Company Description Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue ...